Our Process

With over 12 years of experience in web design and development, we have learned first-hand what it takes to deliver a solution successfully—one that's on time, on budget, and exceeds expectations. Our proven approach starts with capturing your needs, designing an innovative solution around them, and managing uncertainty throughout via a process of adaptive software development. Nothing's more rewarding than collaborating and partnering with you.

Most Software Projects Fail.

By some accounts, a whopping 70% of all software projects fail. This is because project requirements are often unclear, ambiguous, or downright contradictory. It's a catch-22: the details needed to make accurate estimates simply aren't known until a good amount of the work is done. For this reason, development approaches that don't take this intrinsic uncertainty into account are doomed to failure.

But Not Ours.

Q: How do you manage uncertainty?

A: By embracing it.

Our Promise: A Working App Every Two to Four Weeks.

We start by working with you to come up with a list of features. Then we attach rough estimates of work for each feature. Once the features are understood and estimated, you choose the highest-priority ones for us to tackle first. And we work on them for the next two to four weeks. When we come back, we deliver a working application with those features for you to try out and interact with.

Ready, Aim, Sprint!

If we implemented everything correctly, we work with you to prioritize the next set of features for us to work on, repeating the cycle until all of the desired features are delivered. If something needs more attention, we repeat the process until we get those features right.

Your hands are never off the product for more than a few weeks, new ideas can be accommodated, and there's no worry about someone working in isolation for months only to come back with something you don't need. And best of all, since every sprint results in a working app, you choose when the world can see it—as soon as two weeks or a month of working with us.

But That Sounds... Different!

Projects done the old way are in danger of cost overruns, missed deadlines, scope disagreements, and even outright failure. We do things differently so your project can be part of the 30% that succeed.